Perbandingan Kualitas Pelayanan Dan Harga Maxim Dan Gojek Terhadap Kepuasan Konsumen Di Bandarlampung

Abstract

The rapid development of digital technology has changed the transportation industry with the presence of online motorcycle taxi services such as Maxim and Gojek. Competition between the two is increasingly fierce, especially in the aspects of service quality and price, which influence consumer satisfaction. This research analyzes the differences in service quality and prices between Maxim and Gojek and their impact on consumer satisfaction in the city of Bandar Lampung. This research uses quantitative methods with a survey approach. Data was obtained from 130 respondents who were active users of Maxim and Gojek and analyzed using the T-test for two independent samples. The research results show a significant difference in service quality (t-count = 2.45), where Gojek has a higher score. In terms of price, Maxim is more competitive (t-count = 3.12). Consumer satisfaction also differs significantly (t-count = 2.67), with Gojek superior in service and Maxim preferred because of affordable prices. This research provides insight for companies in developing marketing strategies and for consumers in choosing services according to their preferences.